A BRAND BORN AT SEA, FORGED BY THE ELEMENTS
It all began in 1951, in the heart of storms when the company PLASTEX equipped long-distance sailors, those who brave the oceans and face the worst weather conditions.
Against the wind, the raging sea, and the cold, every garment must be an armor. Waterproofness, resistance, durability: the requirement is total. From this extreme technical expertise comes an ambition: to transpose this know-how to the world of motorcycling. Same need for protection. Same quest for performance. Same thirst for freedom.
This is how the motorcycle subsidiary was born. A new adventure, on the road this time but always carried by the same values: commitment, innovation, protection.
BERING, it's the spirit of great travelers. Those who defy the elements. Whether they are sailors or bikers.
BERING ASSERTS ITSELF: A NAME, A MISSION
In 1991, the brand took a new direction and became BERING, in homage to the mythical strait where the elements rage. A strong symbol, worthy of its mission: to protect those who ride, no matter the conditions.
Driven by a high level of requirement and an obsession with innovation, BERING quickly established itself as a reference. An emblematic brand, which became a leader in motorcycle equipment.
INNOVATION AHEAD: BERING LEADS THE WAY
At BERING, innovation is not just talk, it's a reality. The first brand in the world to launch the electronic airbag for the road, creator of the revolutionary shells PROTECT FLEX®, pioneer of the KING SIZE and QUEEN SIZE ranges for all body types.
And since 2003, it is also the only French motorcycle brand to offer in France the brand GORE-TEX®, the ultimate guarantee of performance on its jackets and pants.
Innovate, again and again to protect better.
THE STYLE BERING: TECHNIQUE & ELEGANCE, WITHOUT COMPROMISE
At BERING, style never sacrifices performance. Every cut, every material, every detail is designed to combine technical innovation and assertive aesthetics.
As David Berger, Director of Collections, says: “Our ambition is to create the perfect balance between comfort, protection, and style; a style that is both timeless and forward-looking.”
That's the BERING signature.
OUR VALUES: HUMANITY, THE ROAD, FREEDOM
At BERING, it is passionate men and women who push the limits every day to imagine the equipment of tomorrow.
Guided by the desire to make every journey safer and more enjoyable, our teams place comfort, safety, and freedom at the heart of everything.
Because protecting well is above all understanding those who ride well.
OUR STRENGTHS: EXPERTISE AT THE SERVICE OF PROTECTION
Creating good equipment is a profession. At BERING, our strength is mastering every detail: protection, comfort, waterproofness, thermoregulation… nothing is left to chance.
Our teams design CE and PPE certified products, with the latest generation technical materials, to ensure safety, freedom of movement, and premium comfort, whatever the conditions.
The BERING know-how is the haute couture of protection.
