HALL : 9
STAND : 154
Total immersion at BERING with free tickets to EICMA!
Unwavering Protection. Limitless Style.
Every year, EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) brings together two-wheel enthusiasts and the biggest brands in the motorcycle world in Milan. A true global reference in the sector, this show is the essential meeting place for the innovations, new technologies, and style that shape the motorcycle of tomorrow.
In 2025, BERING will once again be present to share our passion for the road, our commitment to safety, and our unique vision of biker style.
From November 4 to 9, 2025, come and meet us in Milan!
Participate in our contest to win your Passes and be the first to:
- Discover the new collections, test our new materials and technical innovations.
- Meet our teams and come discuss our onboard technical features and performance!
- Try on the flagship pieces of the next collection, combining safety and incomparable design.
Where to find us at EICMA?
HALL : 9 - STAND : 154
Dates: 4 to 9 November 2025
More than just a show, it's a shared passion.
Our presence at EICMA is more than just an exhibition. It is an opportunity to
reaffirm our commitment to the global motorcycling community:
- To present our new technical collections and innovations in protection.
- To engage directly with you, the motorcyclists, to better understand your needs.
- Strengthen our international presence and our vision of style on the road.
- And, of course, celebrate our shared passion for two wheels!
Our mission remains the same: to protect, inspire and dress motorcyclists around the world
with style.
